First, a little background about retargeting in general: You’re reading a news article, and you see an ad for a watch that looked interesting to you. You’re not in the market for a watch but out of curiosity you click
Customer lifetime value is a metric that shows you how much a customer is worth over a lifetime. Many companies focus on the first sale, as much as 95% of them. This forces the business to think short term and
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Bottlenecks in your business can turn an upswing upside down. If you keep experiencing the same or similar bottleneck in activities, but don’t know whether it comes from sales or marketing, follow these steps to find out and fix it.
So, Google Adwords took you down. If you’re like most other treatment centres, that has taken about 80-90% of your business off the shelf. They dropped the hammer on the 12th of January, 2018. Given the sensitive nature of marketing
One of the best ways to increase traffic to your website is by using Google AdWords. But while this is a powerful tool, many users end up confused because there are so many ways to track the success of
In 2019, customers will call companies 162 billion times. This is in the age of the Internet, when phone calls are supposed to be completely antiquated and out of style for any purpose. However, mass mobile adoption is bringing the
Over the years many marketers have developed ad campaigns in an effort to increase their sales; only to discover that there is something wrong.Particularly, as it relates to the use of Google Adwords, which typically requires various strategies to implement
Looking for a pay-per-click (PPC) ad solution? You will want to compare the big three: LinkedIn, Facebook and Google. Each platform requires experience to get the best return on investment (ROI). Want to know the best part? Keep reading below
Marketers build landing pages with one goal: conversions. Sometimes, this focuses on tracking calls. In this post, we focus on form submissions. Your form could feature a variety of offers such as, a free ebook download or a newsletter sign