Geo-targeting banner ads in a city is a powerful tool for rehabs looking to grow brand awareness. By showing ads only to people in a specific geographic location, addiction treatment centers can ensure that their message is reaching the right audience at the right time. In this blog post, we’ll explore some of the benefits of geo-targeting banner ads in a city, and how businesses can use this strategy to grow their brand.

1. Reach Your Ideal Customer

One of the biggest benefits of geo-targeting banner ads in a city is the ability to reach your ideal customer; which is often your nearest customer. They get to drive over, tour the location, meet with the reps, etc which is important for a potential admit and their families to gain some trust.  By targeting people in a specific geographic location, businesses can ensure that their message is reaching the people who are most likely to be interested in treatment programs. For example, a local 10 bed center might want to target people who live or work within a certain radius of their inpatient center. By showing ads only to people in this location, they can ensure that their message is reaching the people who are most likely to stop in for a tour.

2. Save Money on Advertising

Another benefit of geo-targeting banner ads in a city is the ability to save money on search ads. By showing ads only to people in a specific geographic location, drug rehabs can ensure that their advertising budget is being spent on the people who are most likely to convert.

Google Search ads are highly competitive in most locations because of national brands like AAC bidding (and other local competitors) on the top converting terms. And often, large addiction centers don’t bid on local rehab names which helps your Branded Search terms CPC to be lower (and increase in impressions) than the overall average of bidding for highly competitive terms.

3. Increase Brand Awareness

Geo-targeting banner ads in a city is also an effective way to increase brand awareness. By showing ads to people in a specific geographic location, rehabs can build awareness for their brand within that community. This helps increase word-of-mouth conversations within the community and assists with pre-built trust when the Business Development or Outreach teams go out for referrals.

4. Improve Ad Relevancy

Geo-targeting banner ads in a city can also improve ad relevancy for your Google search algorithms (and also if you’re still able to run Facebook Ads). The algorithms of these ad platforms will learn the habits of your local audience much faster and auto-optimize their Performance Max or Advantage+ algorithms to target those who are highly likely to convert.

5. Track Advertising Performance

Geo-targeting banner ads in a city also makes it easier to track advertising performance. By targeting people in a specific geographic location, businesses can track the number of clicks, impressions, and conversions that their ads are generating. This information can be used to optimize ad campaigns and improve ROI.

6. Build Local Connections

Finally, geo-targeting banner ads in a city can help businesses build local connections. Most sophisticated centers know that digital marketing and outreach go hand in hand. By showing ads to people in a specific geographic location, treatment centers can build relationships with their community and encourage people to stop in and/or refer.

In conclusion, geo-targeting banner ads in a city is a powerful tool for rehab centers looking to grow the recall of their brand. By showing ads only to people in their vicinity and their local area, they get to very quickly establish authority and credibility which is one of the most important ingredients needed to increase phone call leads.