Discovery Point Case Study

A leading rehab in Texas, offers luxurious residential, PHP and IOP treatment to individuals addicted to substances like drugs and alcohol.

Before working with Frostynova, there was no multivariate testing, or landing page testing and PPC performance had been stagnant for a long time.
As competition increased, their incoming leads were taking longer to close despite the sales team spending countless amounts of hours on the phone providing solutions.

After our audit and execution, things changed.

First landing page tests, and newly launched campaigns immediately saw an improvement of 174% in conversion rate and cost per call decreased by 81%!

With SEO at a point of diminishing returns, they utilized our staggered integrated marketing strategy to really catapult their authority. This meant more meaningful conversations for those actually looking for transformative rehab treatment than AA meetings and also turned into intakes faster!

Conversion Rate

174%

Cost Per Call

281%

Increased Calls

224%

Click Through Rate

314%
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“I’ve never worked with a vendor as responsive and headache-free as these guys. Frostynova has taken a burden off my shoulders as they continually come up with new ideas to find pockets of profitability. Our relationship is so good I recommend them to everybody looking to tighten their PPC strategy.”

– Felicia D. EVP Operations.

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