First, a little background about retargeting in general: You’re reading a news article, and you see an ad for a watch that looked interesting to you. You’re not in the market for a watch but out of curiosity you click
Customer lifetime value is a metric that shows you how much a customer is worth over a lifetime. Many companies focus on the first sale, as much as 95% of them. This forces the business to think short term and
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This is a question many want to answer because they all know to make money, one must spend money. Unless you’re Kim Kardashian who can make money by doing nothing sometimes. But how do you find out what’s a good