Set Yourself Up for Success: Use Google Shopping Best Practices To get the most out of your Product Listing Ads on Google Shopping, we recommend the following tips to maximize your performance.
Design a Campaign Strategy: Each of your campaigns has unique settings, budgets and performance tracking. This allows you to carefully pick a strategy for your Product Listing Ads campaigns according to your business goals. You can uniquely target specific locations and adjust your bids according to your goals. Adjusting your bids will help you effectively reach your target audiences.
Optimize Your Data Quality: You should improve your data quality to help match your customers to the right products. This way, you can make sure that people who are most interested in your inventory see your products. Here are three tips to help you get more qualified leads with higher quality data:
- Maintain a high-quality feed, address errors and optimization suggestions in the Merchant Center Data Quality tab.
- Run search query reports and set up negative keywords to prevent your products from showing on irrelevant and poor performing queries.
- Use high quality images and promotional text to highlight unique offerings & key selling points.
Manage Your Ads Strategically
Set Product Targets for your Goals: By setting Product Targets, you are telling AdWords what your goals are for your different products. Product targets are required to run a Product Listing Ad campaign. They are set at the campaign level and are defined using attributes set within both your AdWords and Google Merchant Center accounts. You create product targets to focus your efforts within your advertising campaigns.
Manage Your Bids Strategically: Bids influence Google’s decisions to show products. To get started, set your bids close to your existing keyword targeted Ad Groups. Then, adjust bids based on product performance. You could place higher bids on best performing products to maximize your return on investment. Set a bid lower than all of your other product targets for the “All Products” target. This could provide incremental traffic at a low price with 100% coverage.
Track Your Performance: You can review how your Product Listing Ads are doing by using the Ads tab, which is useful for monitoring the performance of any AdWords format. Additionally, you can use the Auto targets tab, which is unique to the Product Listing Ads format, to review how the different groups of products you sell are doing.
Need Help? For more information, please check out our top resources. Please contact us if you have any questions about Product Listing Ads or AdWords.
Be everywhere your shoppers are. Merchant Center Upload your product data to Google Merchant Center, and let millions of shoppers see your online and in-store inventory.
GOOGLE SHOPPING CAMPAIGNS: Show shoppers what you’ve got. Ready to promote your products online? Google Merchant Center is the first step to featuring your products in Google Shopping campaigns. You can edit your inventory whenever you want, so shoppers will always see the right information in your ads. Learn More
DYNAMIC REMARKETING ADS: Give shoppers a second chance to buy. Shoppers don’t always buy right away. Dynamic remarketing ads pull from your Merchant Center feed to show shoppers the products they’ve already viewed on your site. You can also add custom messaging to help jog their memories — and close more sales. Learn More
LOCAL INVENTORY ADS: Turn online shoppers into in-store customers. Promote what you’re selling in-store to nearby shoppers searching on Google. Local inventory ads use your store product data in Merchant Center to show up-to-date pricing and availability, encouraging local customers to come through your doors. Learn More
Get help fast. Help Center From getting started to setting up your data feed and tracking your items, the Help Center has all the answers you’re looking for. Learn More
Beginner’s Guide: Data feeds contain product information like price, size, color, and so on. Since they allow shoppers to find your products, they’re pretty important. Read our Beginner’s Guide for instructions on how to register, create, and upload your data feed. Learn More
YouTube: Watch our video tutorials for step-by-step details on how to set up your Merchant Center account, connect your data feed, and more. Watch Videos