Is Online Marketing Right For Your Business?

You’re probably close to reaching the end of your rope.

You’ve been spinning your wheels trying to gain followers on social media, only to be rewarded with little interaction on any of your posts. You’ve tried blogging because that’s what all of the marketing gurus say to do. You’ve put effort into writing valuable posts, but you haven’t received any traffic on your site.

You might be wondering:

Is online marketing even right for my business?

Maybe no one is interested in following an organization like this.

Or maybe this only makes sense for digital products, or big brands…

But then:

Why are some small businesses succeeding online… and yours isn’t?the right path

You know the kind:

They create a new Facebook event and they have customers flocking to their store. They notify their email subscribers of a chance to pre-order an item, and in their next email they declare they’ve sold out.


Is it possible for your business to have this kind of success?

Every Business Can Benefit From Some Form of Online Marketing

You shouldn’t be wasting your time with marketing tactics that aren’t right for the type of business you have.

Below, we’ll take a look at some examples of businesses that tend to struggle at finding success with internet marketing, and some suggestions for the kind of strategies they should be investing their time into.

Which online marketing strategies are right for you?

Here Are Some Examples…

Local Service Providers

What they are: An individual or group of people that perform a service for customers in an approximately 20 – 50 mile radius.

Examples: videographers, photographers, balloon artists, maids, carpet cleaners.

Best internet marketing strategies:

  • Cold-emailing prospects. Make a long list of prospects from your area who would best benefit from your service. Send them each a quick email explaining who you are and how you could help them. Tell them you’d be happy to discuss the details, but you first wanted to see if this was something they’d be interested in.
  • Groupon. Offering discounts on Groupon is a proven way to increase your exposure.
  • Yelp. Politely ask every client you have to leave you a review. The more reviews you have, the greater the chance you have of ranking high when people in your area search for your service.

Small Brick-and-Mortars

What they are: businesses with a physical location that need to generate customers from around their surrounding area.

Examples: Dental clinics, dance studios, bakeries, birth centers, storage facilities.

Best internet marketing strategies:

  • Groupon.
  • Yelp.
  • Paid advertising. You can set up Facebook and Youtube ads to only target people in your area.
  • Facebook and LinkedIn groups. Set up a group related to your topic and invite people from your area who share the same interest.


Who they are: People who enjoy creating art as a hobby, but would like to earn income and recognition for their work.

Examples: Independent filmmakers, authors, painters, furniture makers, jewelers, musicians.

Best internet marketing strategies:

  • Lead magnet. Offer a free download to visitors on your site in exchange for their email address.
  • Email newsletter. Follow up by sharing more valuable content and selling your art.
  • Guest posting/appearances. Gain traffic to your site by appearing as a guest on blogs, podcasts, or Youtube channels and provide a link to your lead magnet.

If you’ve been racking your brain trying to attract customers online, then the above examples should point you in the right direction.

Once you see you’ve gained a steady following, then go ahead and spend some time updating a blog and gaining a following on social media if you’d like. Just remember that you aren’t likely to make sales using those two tactics alone.

Is Online Marketing Right For Your Business?
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