Context technology scans webpages for listed keywords and overall page relevance and even enhances other targeting techniques. We explore relevant ad placements including on-demand videos, news sections, and websites other agencies may put in the ‘too-hard-to-target’ pile. Imagine a news item about America’s opioid epidemic that with our contextual targeting shows an ad sharing the success story of your addiction treatment center. The process relies on existing content rather than user behaviour, so all placements are compliant with CCPA and similar health data regulations while reaching the right audience at the right time.