The health vertical already suffers from revenue-losing qualities like comparison shopping, contingence on positive outcomes in reviews, being out-of-network and so on. Retargeting puts you front and center. While all your competitor just cross their fingers and wait to be remembered or conduct incessant and aggressive followups, you will be top of mind inducing passive authority. Increase direct website visits due to brand recall, lower bounce rates and make meaningful connections with stakeholders that ultimately increase clients.