You do know you have competition, right? Every business has competition, directly or indirectly. So your prospects don’t really have to choose you; they can explore your competitors too. The question is, what can a company do to stand out from other businesses?
Thanks to the overwhelming popularity of social media, there has never been a better time to brand yourself. Even with all of the competition out there, making a name for yourself isn’t really that difficult.After all, you’ve been doing a fantastic job marketing your company, don’t you think it’s time to differentiate yourself from the rest? What makes your business different than your competition?
Be Quick To Respond To Their Inquiries
It’s 9pm. You have a kitchen sink faucet leak. You search online for a “plumber near me” and call the first three phone numbers you see. All of them have a recording that says “We are not available right now, please leave a message and someone will get back to you as soon as possible!”
You leave your number asking for a call back because you want to get this fixed before dropping the kids off to school in the morning.
One guy calls you back within 5 minutes and says “I can be there in 30 minutes. It’ll cost you $60.“.
You happily say “yes, here’s my address”
Next morning, after you’ve dropped the kids off to school .. you get a call around 10am from one of the other plumbers. “I can do it for $30.” he says.
Allow me to say what your mind is thinking that specific moment – “Well, I needed you last night and I paid someone else $60 for it. Your loss for not returning my call sooner.”
Funny enough, not even for a second did you think about the prospect of paying less as much as thinking “your loss”.
MIT even did a study about it to see the chances of closing to be higher when you return a call in less than 5 minutes.
First of all, try not to even miss a call. But if you do, return that call as fast as you can. If you have a website contact form submission, same deal – call the prospect faster. If you don’t have the manpower for it, no problem… this process can be automated and there are systems out there for it.
We live in an age where the consumer has multiple choices. In less than 10 minutes, a consumer can “request a callback” from at least 5 businesses. Early bird gets the worm.
Ask instead of Answer
Do you cringe when you hear the words email marketing? If you’re like most, you probably have no desire to receive spam. To be successful at email marketing, you need to let your followers request your information-packed emails.
Think about landing pages on your website. On these pages, you want to engage people. You pose something interesting and they enter their emails willingly to hear what you have to say.
Ask questions that people want the answers to and let them come to you. When you provide genuine, helpful content in return, you’ll see revenue rise and brand credibility increase.
The key is to draw those looking for what you have to offer; buying mailing lists and spamming unsuspecting inboxes will only lead to you being permanently blocked.
If you’re not technologically-savvy, Mail Chimp is a great place to start. This free program allows you to send emails, target campaigns to specific customers and also send automated messages.
Bringing your brand to the forefront means you need to differentiate yourself from what your competition is doing. It’s not always about what makes your business better but what makes you stand out.
But is that all?
Maybe. Maybe not. Because it usually depends. The best way to stand out from other businesses is to embrace what makes your business different instead of trying to copy the competition.
Initiate and engage in conversation with your audience; branding yourself doesn’t need to cost a fortune. It just needs to be memorable.